PROFESSIONAL SALES TRAINING

Sales is Leadership

At the core of sales are relationships. Building rapport, trust, and human connection is how successful business partnerships are made. The mechanics of sales are important, but ultimately, people buy from people, and creating genuine human connections leads to discovering and delivering sales solutions that meet your customers’ needs.

We offer two sales training solutions: Applied Value Creation and Brilliance In The Basics.

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“We finished the year 8% above our target with unprecedented growth. ALPs were a big part of our success! The energy continues in all of our new hire training classes to set expectations for sales execution excellence. We couldn't have accomplished such phenomenal results without your help!"

— Karen Redd, Director of Sales Operations, ThermoFisher Scientific IDDUS

APPLIED VALUE CREATION

Applied Value Creation Is Built For: Sales teams that need a complete business development system. AVC teaches sales professionals to close business and exceed sales goals. By equipping your business development team with this method, you’ll strengthen client acquisition, grow revenue with existing clients, improve retention, and build long-term partnerships.

Key topics include: 

  • Understanding Value

  • Pre-Call Planning

  • Effective Call Execution

  • Organizational Revenue Cycle

  • Identifying Targets and Pipeline Development

BRILLIANCE IN THE BASICS

BITB Is Built For: Sales teams conducting business-to-business or direct-to-consumer sales who already have a sales tactics program in place (such as PSS, Integrity, Spin, etc.) and need to increase sales effectiveness.

Our team will increase effectiveness by investing in key human connection skills that accelerate getting to “yes”!

Key topics include: 

  • Establishing Rapport and Building Trust

  • Asking Good Questions

  • Purposeful Listening

  • Intentional Storytelling

  • Handling Objections

  • Effective Follow-Through

  • Closing‍ ‍

REQUEST sales training

“I’ve been in sales for 25+ years-using wit, connection, and humor (and hopefully a little intellect) as my default toolkit. Which works well when the game comes to you… But when it doesn’t, it turns out more is required than a winning personality and the ability to “manifest abundance”. I knew Brandon as one of the most disciplined, strategic, and personable business development people I’d ever met, and I trusted him to guide me through a career metamorphosis. Brandon reintroduced me to the basics of professionalism and diligence, helped me find clarity around what actually matters, and, most importantly, delivered constructive feedback to me in a way that was tough but kind. I’m grateful to both him and Blayne for their amazing guidance and support- they’re both the real deal."

— Amy Alyeshmerni, VP of Strategic & Brand Partnerships, Federal Realty Investment Trust

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