Your Brand is Your Promise to the World
Does your team know what they’re promising? Are all of your teammates making the same promises?
This workshop is delivered on-sight with a diverse group of leaders from your organization during the course of a full day. We will guide you through an engaging and enjoyable game that begins with getting all the perspectives out on the table, and ends with us pitching your brand to you!
Brand clarity is all about identifying and agreeing upon the magic that makes your organization special - and there is nobody better to do that than you. A Brand Alignment workshop with Applied Leadership Partners will provide an interactive, energizing, and structured process to help your team build and refine clear messages around who you are, who you serve, what you do, and why it matters.
YOUR OUTCOME:
A clear and cohesive brand message
You are not going to find very many people who could walk in here and do what Blayne and Brandon did in one day. Their ability to engage the whole team, guide the discussion, listen thoughtfully, then distill it down into something clear and concise, and finally pitch our brand back to us is unheard of and helps us out significantly. This investment was thoroughly worth it!
Joseph Lebryk, Vice President, Business Development, SVMIC
How we play the game
HELP US SEE WHAT YOU SEE
Who is your customer? Who do you serve?
Why do you serve them? What do they need?
What do you do to meet their needs?
How is your approach uniquely valuable to those you serve?
Values. What do you stand for?
EXAMINE AND RECONCILE ALL PERSPECTIVES
Examine the diversity of perspectives from leaders across your organization
Reconcile your perspectives
Organize programs, initiatives, products
Optimize the message around your products and programs
ALIGN AND PITCH YOUR BRAND
Organize your message into a clear brand pitch
Write/ Articulate your unique value proposition
Create your pitch
Deliver the pitch
At the culmination of this day long experience, Applied Leadership Partners will pitch your brand to you!