Your Brand is Your Promise to the World

Does your team know what they’re promising? Are all of your teammates making the same promises?

This workshop is delivered on-sight with a diverse group of leaders from your organization during the course of a full day. We will guide you through an engaging and enjoyable game that begins with getting all the perspectives out on the table, and ends with us pitching your brand to you!

Brand clarity is all about identifying and agreeing upon the magic that makes your organization special - and there is nobody better to do that than you. A Brand Alignment workshop with Applied Leadership Partners will provide an interactive, energizing, and structured process to help your team build and refine clear messages around who you are, who you serve, what you do, and why it matters.

YOUR OUTCOME:

A clear and cohesive brand message

You are not going to find very many people who could walk in here and do what Blayne and Brandon did in one day. Their ability to engage the whole team, guide the discussion, listen thoughtfully, then distill it down into something clear and concise, and finally pitch our brand back to us is unheard of and helps us out significantly. This investment was thoroughly worth it!

Joseph Lebryk, Vice President, Business Development, SVMIC

How we play the game

 

HELP US SEE WHAT YOU SEE

 

  • Who is your customer? Who do you serve?

  • Why do you serve them? What do they need?

  • What do you do to meet their needs? 

  • How is your approach uniquely valuable to those you serve?

  • Values. What do you stand for?

EXAMINE AND RECONCILE ALL PERSPECTIVES

  • Examine the diversity of perspectives from leaders across your organization

  • Reconcile your perspectives

  • Organize programs, initiatives, products

  • Optimize the message around your products and programs

ALIGN AND PITCH YOUR BRAND

  • Organize your message into a clear brand pitch

  • Write/ Articulate your unique value proposition

  • Create your pitch

  • Deliver the pitch

At the culmination of this day long experience, Applied Leadership Partners will pitch your brand to you!

 

SEE US IN ACTION