BRANDON - DON’T GET INTO A FIGHT TODAY. WALK AWAY! 

These words were written on a white poster board that hung above my bed when I was ten years old. A response to the last straw, when my elementary school principal met with my mom and me, pulled a binder off the shelf that was dedicated to my write-ups and explained that one more infraction would result in expulsion. 

There’s a reason why the Rangers, the Green Berets, and many other Special Operations Units use unknown distance ruck marches to assess candidates during selection and build grit and resolve during training. The ruck is often called “the ultimate equalizer”. It can make a 250lbs linebacker fall by the wayside while a 140lbs teenager drives on. The ruck does not discriminate and it does not relent. 

The last quarter of the year is upon us. Regardless of how the previous three quarters have gone and regardless of where you are right now toward goal, finish strong. You simply must finish strong. 

We travel a lot as a family. Our adventures have taken us to Europe, Central America, and most of the United States. When you travel, you get to experience a lot. There are places to explore, people to meet, mountains to climb, and waters to rest by. Throughout these travels, I am always drawn to the broken-down, forgotten buildings on the side of the road. And I wonder, “Who’s dream was this?” 

Transparency. Everybody wants it. Some people believe it. Not everybody is ready for it. It’s important and complicated because there’s much more going on than the reasonable request for transparency. And that’s the trouble with transparency.

In the SOF world, we have an expression, “admire your work through your sites.” It means to keep looking through your weapon’s optic as you engage a threat. For every shot you take, there must always be two site pictures, one before the shot and one after. We use this discipline to ensure that our weapon, our site picture, and our focus remains on the threat until the threat no longer remains.

The difference between knowing what it takes to be successful and being successful is the execution that leads to consistently achieving your goals. And though I consistently achieved in the Army, after I left the Army, I didn’t achieve my goal until my third year in sales.  

Pain is temporary, pride is forever. Warfighters and athletes use this refrain to keep going when the pain is at its worst. When your muscles are burning, your heart is pounding in your eardrums, you’re shivering from the cold, and all you want to do is quit. But you won’t. You can’t because the mission is greater than the moment. The pain of the moment is temporary. The pride in accomplishing the mission lasts forever. 

I once believed I had to have an opinion about everything. I remember feeling like it was a moral responsibility. As I’ve gotten older, I’ve realized that isn’t true, and that the cost of an opinion is sometimes greater than the gain.